Privacy policy

LEMU EARTH SpA (hereinafter “Company” or “Lemu Earth”, indistinctly) takes itself very seriously the protection of the privacy and personal data of its users. Therefore, the Users’ personal information is safely kept and processed with extreme care and in compliance with current legal provisions on personal data protection.

This Privacy Policy rules the access and use of the services provided by this website/application (hereinafter, the “Website/App” or “Platform”), owned by the Company, provided by Lemu Earth to Users interested on the contents offered by the Website/App.  This Policy applies to personal data collected by the Company of the users through the Website/App or any other media, owned or used by Lemu Earth, and connected to this Privacy Policy. 

For all matters of this document, words with capital letters will have the same meaning to those define don the Terms of Service.

Please read carefully this Privacy Policy and, before using the Website/App, expressly accept the conditions indicated below on the section shown on the Website/App for this matter.


General aspects

Lemu Earth will request information to the User at the moment of signing up to the Platform. The minimum information that may be requested, mandatory to become a Registered User, includes full name, email, ID document, birthday and the creation of a password, where applicable, in case of an individual. 

In case of an entity, it would need to sign up with the company name, its address, and the full name, email, ID document and birthday of its legal representative. This information may be provided through the different available options to login to the Platform.

The User’s Profile is created with both mandatory and optional information.

Lemu Earth may request Users to provide certain minimum mandatory information, required for the User to participate on the Services: full name, ID number, sex, birthday, email, password, and nickname.

Regarding non-mandatory additional information, the Platform may have the feature on its configuration to allow the User to decide how many information will provide to Lemu Earth and, at the same time, if such information can be publicly accessible on the Platform or if it should remain private. The User understands that the publishing of its information is performed under its own liability.

Lemu Earth reserves the right to delete any information published by the User that Lemu Earth considers offensive, discriminatory, harassing, slanderous, threatening, obscene, and pornographic, or any other information that openly is a violation of morals, good manners or public order; or that Lemu Earth itself determines as unnecessary for the Website/App’s purposes.

If the User needs assistance from Lemu Earth before its registration as a Website/App User, it can contact us through the section Contact or send an email to

Collection of user information

Lemu Earth may collect information about the User directly from them from the moment of their registration in the Platform and/or when the User makes queries through its Contact section or through the email or other emails defined by Lemu Earth. Lemu Earth may collect User’s information periodically, i.e. each time that the User updates their personal information on their User Profile and each time that they contact Lemu Earth. Additionally, Lemu Earth may obtain User information from external sources to be able to offer the User the services requested in the Platform. The User understands that Lemu Earth may establish in the future new mechanisms to obtain User information, so the Platform Users can have the most information possible, which contributes with making responsible and informed decisions.

Access to information available on the Website/App

Lemu Earth will provide Registered Users access to legal documents related with services provided in the Platform and information related to transactions in the Platform. The Registered User may review their information at any time, available at the Platform’s “User Profile” section. The User can update their personal information on their Profile as many times as wanted, when the developments on the Platform allow it.

Usage of User Information

Lemu Earth will use the User information to facilitate the transactions performed at the Platform.

The User declares knowing and accepting that the use of their information as detailed above is necessary for the Platform’s proper functioning, so in case it is not truthful, available, complete or updated, Lemu Earth may suspend or terminate, at its own discretion, the User access to the Platform.

Recommendations for users

"Username ": The User may choose the username for the Platform at the moment of registering in the Platform. However, when registered through another available method, their User name will correspond to that of the other method.

  "Personal Identification Information":  On the User Profile there will never appear visibly the User’s ID document nor their contact information. If the User publishes such information on the free texts fields of the User Profile, the User understands that performing such action at their own risk and responsibility. Notwithstanding the above, Lemu Earth may deactivate the User account in the Platform if it identifies that a User is performing actions that could affect their safety. Likewise, Lemu Earth recommends the User to protect their username and password, always keeping them in private and not sharing such information, which should always be managed in a personal and private way. 

The username and password, if applicable, required for authentication at the Platform, must always be of exclusive use of the owner of the User account. If the User shares their username and password, where applicable, with third parties, the User understands that this action is performed under their own risk and responsibility. 

Lemu Earth will provide mechanism so the User can recover their password in case of forgetting it. Lemu Earth will never request the User their password through any means other than the moment of authenticating in the Platform.

"Password": For security, we recommend the User to change their password, in case of having one, frequently. The User must not share the password with third parties, because it is for the exclusive use of the User account holder.

"Platform": We recommend the User to login into the Platform only on the url: or the App Lemu.

"Access of Minors to the Platform": The Website/App target is not minors. You should activate parental control to prevent and control the access of minors to Internet, and inform minors about aspects related to safety and security while using Internet.

"Security Measures ": Keep on your device an antivirus software installed and duly updated, that guarantees that your device is free of malware, as well as of spyware apps that may risk your Internet browsing and put in danger the information stored on the device.

User Account in the Plataform and information backup

Each Registered User in the Platform will have their own User account, which can be accessed once authenticated in the Platform by indicating their Username and password, where applicable. The User may have a User Profile, where they can publish information about them. On the User Profile, each User will decide which information to publish for other Users and which information to keep private. Lemu Earth reserves the right to restrict certain fields from being visible for other Users.

Acceptance of Privacy Policy and its modifications

When accessing to the Website/App, the User will face the option to demonstrate its express acceptance, through the above-mentioned section, of this Privacy Policy, giving its express consent to the automatized processing of the provided Personal Data.

Notwithstanding, the User may revoke, at any time, the given consent, with a notification sent to the following email address

Lemu Earth, reserves the right to revise its Privacy Policy at any time it deems appropriate, in which case we will duly inform users so that they can provide their consent to the modifications.

Personal data processing and purposes of such processing

Lemu Earth undertakes that the Personal Data requested will be strictly necessary to carry out the service offered. The User will be informed when the provision of certain data is mandatory for the performance of certain services.

"Personal Data": When you use our Website/App, we may ask you to provide us with certain personally identifiable information that may be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to, the following:

"Usage Data": We may also collect information about how you access and use the Website/App ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, pages you visit on our Service, time and date of your visit, time spent on those pages, unique device identifiers and other diagnostic data.

"Cookies and tracking data": We use cookies and similar tracking technologies to track activity on our Service and maintain certain information.

For more information, click here to access to our Cookies Policy.

Processing of Personal Data by Lemu Earth

In compliance with the provisions of the pertinent regulations, Lemu Earth hereby informs Users that the data collected through any data collection form included on the Website/App will be incorporated into an automated database of Personal Data, for which the Company is responsible. All fields of the forms must be completed (unless expressly stated otherwise on the form), so that the omission of any of them will imply the impossibility of fulfilling the requirement to provide the User's service.

The Personal Data of the Users may be used by the Company to provide the services requested, as well as to send them commercial communications or advertising of the Company.

Forwarding of commercial communications on behalf of third parties

In accordance with the corresponding regulations on Consumer Rights Protection, the Personal Data of Users may be used by the Company to send commercial and promotional communications, acting on its own behalf. This use of Users' Personal Data may be suspended at the User's request to the aforementioned e-mail address.

Processing of data for statistical and segmentation purposes

Through the express acceptance given when entering the Website/App, the User consents to the processing of its data for the elaboration of profiles, as well as for the segmentation of its data. We inform you that for this purpose we use Google’s tool Google Analytics Demograpghic and Interest Reporting. The aforementioned treatments may have as purpose both the analysis and statistics to know the traffic and use of the Website/App by the Users, as well as the determination of their tastes and preferences for sending promotional information from sponsors or third party companies according to the interests of the Users.

In particular, by accepting this Privacy Policy, the User consents that their data may be associated with online identifiers provided by their devices, applications, tools and protocols, such as Internet protocol addresses, session identifiers in the form of cookies, or other identifiers. This may leave traces that, in particular, when combined with unique identifiers and other data received by servers, can be used to profile and identify individuals. In this sense, by expressly accepting this Privacy Policy, the User explicitly consents that their data may be used for profiling and segmentation purposes by Lemu Earth and its affiliated companies. If you disagree with statistical and segmentation processing, we will ask you to delete your Account and stop using the Services.

Accuracy and quality of data

The User guarantees that the Personal Data provided are accurate and truthful, and is responsible for communicating to the Company any changes thereto. The User will be responsible, in any case, for the veracity of the data provided, and the Company reserves the right to exclude from the registered services any User who has provided false data, without prejudice to any other actions that may be applicable by law.

Data storage

Lemu Earth will retain your Personal Data only as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to provide our services and comply with our legal obligations (for example, if we are required to retain your data to comply with applicable law), resolve disputes, and enforce our policies and legal agreements.

Access, Rectification, Cancellation and Opposition Rights

The User may exercise, at any time, their rights of Access, Rectification, Cancellation and Opposition to the processing of their data at the e-mail address

To exercise these rights, it will be necessary to attach a photocopy of your ID document, or any other valid means to prove your identity.

Data transfer

Your information, including Personal Data, may be transferred to -and maintained on- computers located outside your state, province, country or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

If you are located outside of Chile and choose to provide us with information, please note that we transfer the data, including Personal Data, to Chile and process it there.

Your acceptance of this Privacy Policy followed by your submission of this information represents your agreement to such transfer.

Lemu Earth will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data to any other organization or country will take place unless there are adequate controls in place including the security of your data and other personal information.

Data disclossing (Company operations)

If Lemu Earth is involved in a merger, acquisition or sale of assets, your Personal Data may be transferred. We will notify you before transferring your Personal Data to require your consent to do so, and before it becomes subject to a different Privacy Policy, which must also be accepted by Users.


Legal requirements

Lemu Earth may disclose your Personal Data in good faith belief that such action is necessary for the following:


The User declares to have been informed of the conditions relating to the protection of their Personal Data, accepting and consenting to the processing of the same by the Company, in the manner and for the purposes indicated in this Privacy Policy.

Users’ Public Information (Sharing Information)

Sharing information provided by the User to Lemu Earth with other Users of the Platform is a personal choice of the User and an action performed by its own risk and under its own responsibility. Lemu Earth will share the Users’ information on the following cases:

  1. Registered Users may access to other Users’ information only when they have chosen to publish their information for other Users.
  2. Lemu Earth may share certain information of the User with third parties related with the service the User has used, as well as with third parties that are Lemu Earth suppliers –such as massive email sending companies, among others-, with the objective of providing a better service to the User.
  3. Lemu Earth will share the User’s information according to what is allowed and/or required by law or by judicial and/or auditing authorities that require such information from Lemu Earth.
  4. Lemu Earth will not sell or rent to third parties the information provided by the User to Lemu Earth with marketing and/or commercial purposes.

User’s Information Protection (Technological Aspects)

Lemu Earth uses physical and electronic mechanisms, among procedures and practices that looks to keep safe the Users’ information. Among these mechanisms, Lemu Earth uses data encrypting technologies and other technologies to protect the information the User provides to the Website/App, stored on the Platform’s databases. Lemu Earth uses firewalls and other technologies with security purposes to protect the servers from third-party attacks and/or hacks. Lemu Earth performs security tests frequently to ensure an environment as safe as possible for its Users.

Information Storage

Lemu Earth stores the information of its Users collected through the Platform and other data collection mechanisms on its databases, so it can provide an adequate service to the Registered Users, with the purpose of ensuring the data integrity and preventing third-party frauds.

Notwithstanding the above, the User hereby declares to understand that the Internet security measures are not impenetrable.

Communications generated on the Website/App

Lemu Earth will sent notifications to the User to its email and/or through Lemu Earth’s intern messaging. These notifications will be related with the use of the Services offered in the Platform. Lemu Earth reserves the right to not send all communications and/or notifications to the User by email. Lemu Earth may communicate certain information only by the Website/App’s intern message system, under its own discretion.


The User hereby acknowledges that it has electronically read and understood the full content of the Privacy Policy, and that by clicking on the "I accept" button below, it expressly, unequivocally and irrevocably accepts the Platform’s Privacy Policy. The electronic document of the Privacy Policy will be filed in Lemu Earth's database, and will be accessible to the User in its User Profile. In the event that the User needs to identify and correct errors in the submission or in its data, it may contact Lemu Earth by the means indicated above.